The Ugly Company Dried Cherries
- by Hello! I'm Ugly
- United States
The Ugly Company transforms less-than-perfect produce into sweet, fruit-forward snacks. For their Dried Cherries, they rescue California fruit that would’ve been discarded for cosmetic defects, drying them simply with no added sugar or preservatives. Each piece is large, soft, and juicy; equal parts sweet and tart. Sustainability has never tasted so good, so reach for these cherries to provide some fruity sweetness to balance to salty cheeses like Ossau Iraty or Pecorino Romano.
- The Ugly Company was started by Ben Moore, a fourth-generation California farmer who was moved to action against the food waste problem in the United States.
- Growing up on a farm, he saw firsthand the amount of edible produce that was thrown away for cosmetic reasons—like color, size, or small imperfections—that had no effect on the fruit’s flavor.
- With the Ugly Company, he finds a use for this produce, creating dried fruit using high-quality produce from local California farms. The farms also benefit, making money from selling fruit that they otherwise would have wasted and paid to have hauled away.
- Their products are single-ingredient; just fruit, without any added sugar or preservatives, allowing the pure flavor to shine.